Erica Schmidt, Cadreon’s former EVP and managing director in North America, has been promoted to global CEO of the programmatic...
cadreon
For agencies, managing and optimizing campaigns across walled gardens is no easy task.Because Facebook, Google, Snap, Twitter and Amazon each...
Walled gardens are cropping up across the digital ecosystem. “It’s just the way the world is going to be for...
Agencies are developing skills and business models around advanced TV buying, just as they once did for programmatic buying. GroupM...
Welcome to episode No. 7 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Are ad tech fees still...