While diversity, equity and inclusion (DEI) efforts to work with minority-owned media companies and hire a diverse workforce are important,...
Campaigns
Brands can no longer afford to focus only on either brand marketing and performance marketing if they want to survive....
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Winning any trophy at Cannes Lions can set your career or your agency on a dramatic new path, but the...
After over a year of Covid-19 restrictions and closures, cinemas and theatres around London are finally reopening-- and they will...
Microsoft hosted its Elevate partner event earlier this week, when the advertising industry was still recovering from Apple’s roundabout announcement...
Comcast Technology Solutions (CTS) has integrated TV ad server Innovid’s ad tech into its Ad Management Platform as part of...
Last year was an exciting one for performance marketers, in part because they got hyped about what scared so many...
WarnerMedia’s advertising and analytics unit Xandr has partnered with healthcare marketing and analytics platform Lasso to deliver programmatic advertising to...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Tech Taken To Task Big Tech was in...