“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Ionut Ciobotaru, co-CEO of Verve Group. A marketer’s ability to execute and understand campaigns through an omnichannel lens is improving, even in an ever-shifting privacy landscape. That’s a good thing. However, as barriers between channels… Continue reading »
The post Your Campaigns Are Omnichannel. But Fraud Isn’t. appeared first on AdExchanger.
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