Global CPG giant The Kraft Heinz Company has named Carat its media agency of record in the U.S. market. The...
Carat
AUCKLAND, Tuesday: As part of L’Oréal’s global corporate governance process, which sees a media review completed every four years, L’Oréal...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
Dentsu Aegis Network’s media billings grew 28% in 2018, according to benchmarking firm RECMA, making it the fastest-growing media group...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Media agencies, especially those owned by big holding companies, have always relied on economies of scale to get the best...
Agencies are adding new wrinkles to their media-planning processes to make sure campaigns are relevant and informed by expertise across...
This is the latest installment in "PII," a series featuring the talent that makes the wheels turn in our data-driven advertising...
Print is dying. TV is changing. But in the face of digital competition, advertising spend on good old AM/FM radio...
Programmatic TV doesn’t exist? Don’t tell that to Dentsu’s media agency, Carat, which just reserved inventory programmatically across five local...