Last year, when the Federal Trade Commission started cracking down on digital health companies for sharing personal information with third...
CDP
Whereas some CDPs store copies of data to do identity resolution, composable CDPs are natively designed to integrate with data...
Salesforce and Adobe have lately rushed into the customer data platform category. But independent CDPs aren’t standing still.Amperity, a machine...
Salesforce has big plans for its recently released customer data platform (CDP), Customer 360. The world’s largest CRM and DMP...
Salesforce officially threw its hat into the ring with the launch of a customer data platform (CDP) on Tuesday at...
Investors are well over their brief love affair with independent ad tech, but other categories –namely mar tech, customer data...
Salesforce expanded integrations between its marketing cloud platform and Datorama, the customer data platform it acquired for $800 million last...
The data management platform (DMP) category is now a three-horse race, with Salesforce gaining on Oracle, and Adobe nipping at...
Brands that run advanced analytics in-house know they aren’t just owning campaign measurement – they’ll have to mine data from...
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written...