ChatGPT ads might already be here; TikTok’s new ownership deal has marketers spooked; and California unveils a new consumer protection...
ChatGPT
Agencies are shifting away from third-party ad tech; ChatGPT is throwing all kinds of monetization spaghetti at the wall; and...
Media expert Antony Young rounds up media news from beyond Aotearoa in a regular column for StopPress. This week: As Thanksgiving draws closer, retailers...
AUCKLAND, Today: A new feature is rolling out for ChatGPT users. Now you can invite friends, family or coworkers into...
Users will soon be able to complete purchases within ChatGPT using their PayPal digital wallets. Adweek Feed
Chatbots may undercut the value of onsite ads. Adweek Feed
The retailer is the latest ecommerce player to announce a deal with OpenAI. Adweek Feed
OpenAI shifts to human-centric storytelling in its largest-ever brand campaign for ChatGPT. Adweek Feed
Marketing zippers is harder than you think; What should the new SEO be called? And TV-era consumer brands are all-in...
In its first major brand campaign under chief marketing officer (CMO) Kate Rouch, OpenAI is getting in front of college...