Podcast: The Private (Marketplace) Thoughts Of Chip Schenck

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Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Chip Schenck, Meredith’s VP of data and programmatic, wants to take care of his advertisers – specifically the brands that have been with the publisher of Allrecipes, Shape and Better Homes and Gardens for the long haul. Among Meredith’s top clients over the last 100Continue reading »

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The Real Power Of Publisher Data

AdExchanger |

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Chip Schenck, vice president of data and programmatic solutions at Meredith Corp. As marketers and publishers push to leverage first-party data sets to inform target audiences and campaigns, a new normal is emerging: blendedContinue reading »

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