Identity Should Be A Commodity

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Chip Schenck, senior vice president of data and programmatic solutions at Meredith Corp. Identity is the foundation of addressable marketing, and yet it’s being treated as a precious resource. This is because digital identityContinue reading »

The post Identity Should Be A Commodity appeared first on AdExchanger.

Read more

Programmatic’s Slow Payment Problem Puts A Strain On The Industry

AdExchanger |

Pity the ad tech middleman. They place an ad on behalf of the advertiser, but when it comes time to get paid…they wait. And wait. And wait. In the meantime, they owe their own bills to creditors who want cash now. Since the economic crisis in 2008, marketers have slowed down payments to vendors andContinue reading »

The post Programmatic's Slow Payment Problem Puts A Strain On The Industry appeared first on AdExchanger.

Read more

Podcast: The Private (Marketplace) Thoughts Of Chip Schenck

AdExchanger |

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Chip Schenck, Meredith’s VP of data and programmatic, wants to take care of his advertisers – specifically the brands that have been with the publisher of Allrecipes, Shape and Better Homes and Gardens for the long haul. Among Meredith’s top clients over the last 100Continue reading »

The post Podcast: The Private (Marketplace) Thoughts Of Chip Schenck appeared first on AdExchanger.

Read more

The Real Power Of Publisher Data

AdExchanger |

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Chip Schenck, vice president of data and programmatic solutions at Meredith Corp. As marketers and publishers push to leverage first-party data sets to inform target audiences and campaigns, a new normal is emerging: blendedContinue reading »

The post The Real Power Of Publisher Data appeared first on AdExchanger.

Read more