Cutting out hops in the supply chain means skipping over a DSP or an SSP – especially for video inventory....
cleaning
Fingerprinting, an alternative to third-party cookies, uses a constellation of browser signals to identify a person. The browsers don’t like...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All Of A Twitter Elon Musk’s Twitter acquisition...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… The post Comic: Spring Cleaning appeared first on AdExchanger. AdExchanger
One of the greatest feats a marketer can pull off is altering how shoppers think and feel about a particular...
It's one of the more mundane paradoxes of the pandemic: There's a distinct feeling that we don't have a moment...
TBWA/Group’s Eleven has recently launched a unique video game that aims to support the Sustainable Coastlines organisation and maintain New...