Harvest, an artificial intelligence tool developed by media agency Good Apple, is redefining how the agency measures campaigns, ultimately helping...
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AUCKLAND, Today: JCDecaux New Zealand’s shaking things up in their sales team to keep up with the market’s pace. They’re...
AUCKLAND, Today: GroupM is buzzing with the arrival of Megan Smith as the new Managing Partner for EssenceMediacom. She’s all...
AUCKLAND, Today: Anthem is excited to announce the promotions of Johnny Shaw to General Manager and Sarah Geel to Head...
It was my first "real" vacation since the pandemic. On the morning of day three, I got a text from...
AUCKLAND, Thursday: Independent agency Artemis Communications has appointed Hannah Pearce to its growing public relations team. She takes up the...
Over the past eight months, the ad industry has witnessed a definitive role for generative AI inside creative and media...
When Initiative U.S. CEO Stacy DeRiso joined the IPG media agency in 2021, it was an "interesting time" to assume...
MediaMath failed to introduce essential product features demanded by trading desks, especially in view of an increasingly competitive DSP market....
Agency account directors may not get much press or public accolades, but a good account person can be responsible for...