Compared to the other chairs around the C-suite table, the chief marketing officer's seat (CMO) is, famously, rarely occupied for...
CMOs
What do the most senior execs in the C-suite actually think of chief marketing officers (CMOs)? It's complicated, according to...
Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Jennifer Halloran, CMO and head...
I've never met a CMO or any high-level executive who doesn't wrestle with a nagging fear of being "found out"...
It's only August, and 2024 has already been busy with chief marketing officer (CMO) moves. At the start of the...
Last year, Mastercard chief marketing and communications officer Raja Rajamannar invited the company's chief financial officer, Sachin Mehra, to co-lead...
Although still a nascent technology, gen AI is already providing a return on investment. More than 3-in-4 chief marketing officers...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Excuses, Excuses Performance marketers blame two scapegoats for recent...
Today, 100 chief marketing officers (CMOs), along with rising stars, academics and other C-suite execs, will convene at ADWEEK's annual...
In the tumultuous summer of 2020, when Black Lives Matter protests proliferated in the wake of George Floyd's murder, one...