Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's...
CMOs
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Whether as a brand protector or growth driver, CMOs were under the spotlight during the pandemic, charged with reaching consumers...
On this episode of 'Yeah, That's Probably an Ad,' David Griner and Ko Im are joined by commerce editor Lisa...
When we did a quick poll with our CMO community last year, 84% believed that the role of the CMO...
From the Community team, we are on a mission to support your every move. The entire industry is jumping--and in...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
The entire industry is jumping--and in all the right directions. Over the past few months, several members of the marketing...
Though the Covid-19 pandemic has hurt businesses across the advertising industry, a recent Deloitte survey shows that CIOs and CMOs...