A true epoch of ad tech has passed. Criteo’s retargeting revenue was less than half the company’s total earnings in...
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We are past the point that in-housing can be considered a trend. Today, in-house agencies are the norm, with most...
Instacart's S-1 makes more references to advertising than it does to "delivery," "pickup" or "CPG." The post Instacart Is An...
We spoke with Justin Osofsky, Meta’s head of online sales, operations and partnerships to get a pulse on the state...
Buying AI ad tech startup Scibids is a logical move for DoubleVerify as it continues to move beyond measurement into...
While influencer marketing might bring to mind visions of unboxing videos, beauty product demos and clothing hauls, solar company SunPower...
RTD brand Odd Company has unveiled a limited-edition range of merchandise called ‘The Granny Pack’ – a stylish fanny pack...
AUCKLAND, Today: Special PR has launched a new campaign for DB Breweries’ RTD brand Odd Company unveiling a limited-edition range...
Tatari launches a new sister company, Vault, whose first product is a data clean room. The goal is providing cross-channel...
The vast majority (72%) of people say they would choose brands that use humor effectively over their competitors. The challenge...