Nielsen is extending coverage of its national TV out-of-home (OOH) panel this year, which the measurement company says will account...
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HYPER, New Zealand’s leading provider of place-based retail media channels, has announced the completion of the country’s first specialist liquor...
After a dramatic courtship between Unity and ironSource, Unity put a ring on it. The merger closed on Monday. The...
NBCUniversal and iSpot.tv became the latest media companies to complete a test of alternative measurement, one the companies said is...
Less than a year after Discovery and WarnerMedia announced their plans to merge, Warner Bros. Discovery has officially arrived. The...
Univision and Mexico's Televisa--two of the biggest Spanish-language media companies in North America--announced the completion of their landmark $ 4.8...
The equation between brands and consumers on addressing climate change is clear--in return for continued patronage, companies and industries must...
AT&T has teamed up with lifestyle and gaming brand 100 Thieves to build a virtual reality space geared towards socialization....
Radio and out of home media company, MediaWorks, has today completed the sale of its free-to-air TV business to Discovery,...
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem... The post Comic: Soon I Will Be Complete...