NBCUniversal and iSpot.tv became the latest media companies to complete a test of alternative measurement, one the companies said is the largest in the industry. The network first tapped iSpot as a certified partner in its efforts to create a new currency for cross-platform measurement on its One Platform ad offering earlier this year. “We…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Is Netflix In a Slump? Here’s What Its Q2 Earnings Suggest
The Real Convergence Story Is Happening in Local Markets
BusinessDesk and Range Rover bring back the CEO Index