A new report from measurement firm Comscore has shed light on the popularity of Roku, both as a streaming service...
Comscore’s
Comscore’s programmatic ad targeting division, Proximic, unveiled new audience segments for political advertisers to help them reach people based on...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Dissing And Dismissing Quelle surprise. On Monday, Google...
The already complicated task of video measurement became even more complex as the pandemic escalated how and where audiences watch,...