Thanks to its smart TVs, LG Electronics controls a channel that can bring the granularity of digital advertising into the...
connected TV
Demand-side platform The Trade Desk wants a bigger slice of TV ad budgets.The company on Thursday rolled out a connected...
Ad buyers decry the absence of addressability in OTT inventory, which they claim lacks the targeting and measurement capabilities to...
Despite the perception that over-the-top TV (OTT) supports digital ad-buying tactics – like dynamic insertion and targeting at scale –...
Over-the-top (OTT) television is at an inflection point. While it’s a promising way for media owners to capitalize on changing...