Data-Driven TV Is More Than Addressable And Connected

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tom Weiss, chief technology officer and chief data scientist at Dativa. After decades of planning and measuring TV with only minor iterations of the same fundamental techniques and technologies, marketers now find themselves confrontedContinue reading »

The post Data-Driven TV Is More Than Addressable And Connected appeared first on AdExchanger.

Read more

How Connected TVs Are Revitalizing TV (Even For Non-CTV Brands)

Television advertising is turning gray, but TV data is here to brush in the color. At least that’s the take from Combe, the grooming and hair care product company that runs the Just for Men hair coloring brand. In the past couple of years, Just for Men’s media mix shifted from primarily TV to aContinue reading »

The post How Connected TVs Are Revitalizing TV (Even For Non-CTV Brands) appeared first on AdExchanger.

Read more

The Changing Tides Of Connected TV

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Brienna Pinnow, co-founder at Blinc Digital Group. Connected TV (CTV) is completely changing the way people gobble up, browse and binge the content they love. CTV’s tidal wave of change is rolling in fasterContinue reading »

The post The Changing Tides Of Connected TV appeared first on AdExchanger.

Read more

The Trade Desk Surges On Record Revenue – With No Sign of GDPR Slowdown

The Trade Desk recorded revenue of $112.3 million in Q2 2018, a 54% increase from the same period last year, according to the company’s earnings report released Thursday. That growth rate is identical to 2017’s annual growth rate, and the company’s retention rate topped 95% for the 18th consecutive quarter. On the company’s earnings call,Continue reading »

The post The Trade Desk Surges On Record Revenue – With No Sign of GDPR Slowdown appeared first on AdExchanger.

Read more

Why Connected TV Needs A Proper Home

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Paul Sluberski, regional vice president of sales and video, digital activation East, at Brand Networks. With eMarketer predicting 88 million households streaming over-the-top (OTT) content and 181.9 million US viewers watching connected TV (CTV)Continue reading »

The post Why Connected TV Needs A Proper Home appeared first on AdExchanger.

Read more

White Ops And Beachfront Team Up To Prevent OTT Ad Fraud – But How Big Of A Problem Is It?

Video supply-side platform Beachfront Media is expanding its partnership with White Ops, the digital verification vendor that specializes in bot detection, to include over-the-top (OTT) inventory. All inventory passing through Beachfront’s marketplace is now vetted and verified by White Ops, according to Frank Sinton, Beachfront’s founder and chief product officer. But is OTT fraud aContinue reading »

The post White Ops And Beachfront Team Up To Prevent OTT Ad Fraud – But How Big Of A Problem Is It? appeared first on AdExchanger.

Read more

Sinclair And Tru Optik Let Local Advertisers Target Connected TV Audiences

AdExchanger |

Sinclair Broadcasting, the largest owner of television stations across the nation, is letting local advertisers buy connected TV in a much more targeted way alongside linear and digital. The broadcaster is teaming up with the connected TV DMP and measurement system Tru Optik to power advanced audience targeting across Sinclair’s owned-and-operated inventory, as well asContinue reading »

The post Sinclair And Tru Optik Let Local Advertisers Target Connected TV Audiences appeared first on AdExchanger.

Read more

The Trade Desk Continues Growth Run And Sets Out TV Ambitions

AdExchanger |

Advertisers spent $1.55 billion on The Trade Desk’s platform in 2017, helping the DSP grow its annual revenue 52% to $308 million, the company disclosed in its Q4 2017 earnings report Thursday. Shares increased more than 10% during after-hours trading. The Trade Desk also cleared another milestone, with mobile surpassing desktop display last year forContinue reading »

The post The Trade Desk Continues Growth Run And Sets Out TV Ambitions appeared first on AdExchanger.

Read more

Frequency Capping Is Far From Solved In Connected TV

AdExchanger |

Although connected TV buyers have become pretty sophisticated at targeting and delivering an ad to individual users, managing frequency across video providers is a work in progress. But despite the industry’s recognition that consumers demand better ad experiences, many viewers find themselves bombarded with the same ad. Worse, those ads sometimes run within the sameContinue reading »

The post Frequency Capping Is Far From Solved In Connected TV appeared first on AdExchanger.

Read more

How LG Works Advertising Into Smart TVs

AdExchanger |

Thanks to its smart TVs, LG Electronics controls a channel that can bring the granularity of digital advertising into the world of connected TV. But LG is a consumer electronics manufacturer, not an advertising company, and in recent years it has learned how to accommodate a new business practice. Its first foray into ad monetizationContinue reading »

The post How LG Works Advertising Into Smart TVs appeared first on AdExchanger.

Read more