Samsung Ads Is Using Moat To Measure Viewability And Woo More Advertisers To OTT

Over-the-top may be the new hotness, but sellers need to prove it before advertisers will really start to bite. On Thursday, Samsung’s advanced TV division, Samsung Ads, said that it’s partnering with Oracle Data Cloud’s Moat to measure viewability and the invalid traffic (IVT) rates for ad delivery on over-the-top inventory across Samsung Smart TVContinue reading »

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Roku Vet Jim Lombard On How Tetra TV Gains Inventory And Trust As A CTV Ad Network

“On TV and Video” is a column exploring opportunities and challenges in advanced TV and video. After this exclusive first look for subscribers, the story by AdExchanger’s James Hercher will be published in full on AdExchanger.com on Thursday. If mobile and display advertising was the first stage of programmatic technology, connected TV (CTV) and broadcast advertising could be considered the second. But there is oneContinue reading »

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Telaria’s Mark Zagorski On Earning Impressions And Exclusive Deals In CTV

Telaria has more than tripled its stock price since Mark Zagorski took over as CEO almost two years ago. Telaria’s Q1 revenue increased 42% year-over-year to $13.8 million, according to the company’s quarterly earnings report on Thursday. Recently, the video ad tech company has been riding the tailwinds of connected TV (CTV) and OTT appContinue reading »

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Telaria Bounces Back On Strength Of CTV Media Players

The programmatic video ad tech provider Telaria earned $55.2 million in 2018, up 26% from the year before, with total profits up 20% to $16.8 million, the company disclosed in its earnings report on Tuesday. Telaria shares were up more than a third during the day and have now recovered from the company’s earnings reportContinue reading »

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The Trade Desk Train Is Still Picking Up Speed With 55% Revenue Growth

The Trade Desk’s growth streak shows no sign of diminishing, with revenue of $477 million in 2018, a 55% increase from the year before, according to the company’s earnings report on Thursday. Shares of The Trade Desk were up more than 10% in after-hours trading. The company raised eyebrows last year when its stock wentContinue reading »

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Roku’s $151 Million In Q4 Platform Revenue Illustrates Rising Adoption Of Connected TV

Marketers were slow to move their advertising dollars from desktop to mobile, but they are transitioning to connected TV more quickly, according to Roku CEO Anthony Wood. Advertisers’ quick adoption of connected TV contributed to its $151 million in Q4 platform revenue.Total revenue totaled $275.7 million. Next year, Roku expects more than $1 billion inContinue reading »

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Intuit Plugs Into CTV, But Linear Television’s Still Got Game

Connected TV: Intuit is getting into it. But the financial software company is not giving up on television’s biggest tentpoles. “We’re doing the blocking and tackling of strong reach and awareness building, but we’re mixing it with more experiential and digital,” said Lauren Stafford Webb, Intuit’s VP of brand marketing. A balance between traditional andContinue reading »

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LiveRamp Adds Connected TV IDs To IdentityLink

LiveRamp has added connected TV IDs to IdentityLink, its cross-device identity graph, the company said during its Monday Q4 2018 earnings report. Connected TV IDs are tied to a home IP address, and are used to distinguish households by companies that serve ads over smart TVs or OTT services, including some smart TV manufacturers, multichannelContinue reading »

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Taptica To Acquire Ad Tech Roll-Up RhythmOne For $176M

Taptica will acquire RhythmOne for $176 million in an all-stock deal, the companies said Monday. The mobile ad tech firm also gets a matryoshka doll of assets along with RhythmOne, including assets from the latter’s previous acquisitions of YuMe, Burst Media and parts of RadiumOne. Taptica characterized the deal as a bid for connected televisonContinue reading »

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The Trade Desk Grows Hand-Over-Fist In Q3

The Trade Desk reported Q3 revenue of $118.8 million, a 50% year-over-year increase. The company has maintained growth of 50% or more in the past two quarters, matching its growth rates from the same periods last year. With an upward revision to the company’s revenue forecast next quarter, CEO Jeff Green said he expects theContinue reading »

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