Nielsen Holdings has rejected an acquisition offer of roughly $ 15 billion from a private equity consortium, explaining that the...
consortium
Development of the Advertising ID Consortium, a shared cookie-based ID service for programmatic companies, has stalled as two of the...
A number of ad tech-backed coalitions consolidating cookie pools have bubbled up this year to stave off Google, Facebook and...
Remember that consortium led by LiveRamp, MediaMath and AppNexus to develop a cookie-based identifier that could be used consistently across...