Earlier this week, I attended the National Advertising Division’s ad law conference in New York City, where I heard two...
Consumer
Many marketing strategists believe increasing ad spend is the best way to raise awareness and conversion. This blanket approach to...
In this episode of the Brave Commerce podcast, co-hosts Sarah Hofstetter and Rachel Tipograph are joined by Sarah Larsen, chief...
Lobbyists representing media organizations – including giants like The New York Times, the Washington Post and CNN – are urging...
For a startup, 20 years can feel like a long time. But for e.l.f. Cosmetics, the upstart beauty brand that...
Every Olympic season is a chance to get obsessed with some sport you just learned about, cry over an athlete...
In this episode of the Brave Commerce podcast, hosts Sarah Hofstetter, president of Profitero, and Rachel Tipograph, founder and CEO...
AUCKLAND, Friday: Today, more than ever, consumers are bombarded with messages vying for their attention and have built up strong...
In 2021, when I was 37, I became a first-time car owner, first-time homeowner and first-time parent within a three-month...
Two weeks ago, Bumble let its audience know a "new Bumble" was forthcoming. They stripped their Instagram of old posts,...