This post was created in partnership with Nielsen Instead of chasing consumers and their fragmented viewing habits, marketers need to...
Consumers’
This post was created in partnership with Fetch During Adweek's webinar, From Clicks to Connection: Tech's Role in Creating Lifelong...
Amazon Ads revealed at CES in Las Vegas that brands using its data clean room, Amazon Marketing Cloud, can now...
On the day of the release of ChatGPT 4.0, OpenAI CEO Sam Altman tweeted "her"--a reference to the 2013 science...
With a shortened holiday season, retailers cranked out a slew of promotions over Thanksgiving weekend, leading consumers to spend heavily....
Salesforce’s latest State of the AI Connected Customer research reveals consumer trust in companies is at a record low, while AI is...
Commerce video ads are both high reward and high risk, according to new data from an IAB study. The IAB...
In 2020, along with several other categories that were impacted due to massive consumer behavior shifts stemming from the pandemic,...
Google’s decision to cancel cookie deprecation may just be the move that eliminates third-party cookies for good. Exact details are...
High prices are hitting a tipping point with consumers frustrated with the growing cost of products. While inflation has recently...