Rainbow-themed marketing schemes were muted during Pride Month this year, continuing an unfortunate trend of brands moving away from marketing...
Consumers’
"The customer is always right" has been a saying since the dawn of retail. Fast-forward to now, and businesses are...
In a critical election year, the BBC has launched its first brand campaign outside the U.K. to position itself as...
Aside from inflation, unemployment and the upcoming election, marketers have yet another challenge on their hands in 2024: consumer anxiety....
People feel a collective sense of foreboding, having lived through the pandemic years, according to Dipanjan Chatterjee, vp and principal...
Prime Video is playing with ads now, making it the latest entrant to the AVOD streaming wars. Consumers and advertisers...
As evp and chief client officer at TelevisaUnivision, Steven Wolfe Pereira knows a thing or two about how advertisers can...
In this election year, would-be leaders will promise the moon to win over the American public, but who will be...
Pharmaceutical companies Dermavant and Botox Cosmetic have turned to Snapchat to teach consumers about their products' FDA-approved use. To coincide...
Burger King has been a marketing powerhouse for decades, but TikTok was a whole new realm for the international fast...