In this episode of Brave Commerce, Jim Mollica, chief marketing officer of Bose, joins hosts Rachel Tipograph and Sarah Hofstetter...
Consumers’
Looking to further its efforts in its pure-play consumer shift, McAfee has named Deirdre Findlay svp and chief marketing officer....
Brand marketers are still hesitant to lean into a mobile-first approach, particularly in programmatic. But with the mobile app economy...
Klarna is best known for its 'Buy Now, Pay Later' option that empowers consumers to make big-ticket purchases without having...
In theory, there is a lot a publisher may know about how audiences interact with their content that doesn’t fit...
In this episode of Brave Commerce, Hasbro President and chief operating officer Eric Nyman joins hosts Rachel Tipograph and Sarah...
Brands historically have stayed on the sidelines when it comes to hot-button social and political issues. But nowadays, American consumers...
Today, Latinos make up nearly 20% of the current U.S. population. They’re also the future of America. Almost 30% of...
Terms like "net zero" and "carbon neutral" are becoming more commonplace in advertising as companies seek to promote their climate...
Editor's note: This column is part of a series with Snap on augmented reality. Below, David Roter, vp, global solutions,...