Driver Studios, a kid-focused content company with a COPPA-compliant ads business, is expanding its targeting to include more adults via...
Content
According to Taste editor in chief Matt Rodbard, the grocery store is content. And as marketers very well know, content...
Vista Group’s leading film, cinema, and streaming guide Flicks has announced a new Premium Content Partnership with global streaming service...
Retail giant Walmart and marketplace Wayfair have both been investing in content creation to drive customer relationships and online sales....
Brands don’t want their ads to turn up next to content spouting conspiracy theories, propaganda and misinformation, but programmatic advertising...
Job website SEEK has teamed up with Jamie Hyneman, of Mythbusters fame, in the first shared and earned led piece...
The Atlanta Convention & Visitors Bureau had a wide-ranging goal for its new campaign: to show the city as a...
Hey Readers! Welcome to the AdExchanger Commerce Newsletter. This week, I’m examining how the era of standalone walled gardens and...
Netflix is licensing yet more content from the coffers of cable TV, while G/O Media is selling its portfolio for...
WhatsApp is venturing further into the branded content space as it strives to form deeper connections with its 2 billion...