Smart TV manufacturers held NewFronts presentations where they bragged about their ACR data, which the industry has been putting on...
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Hulu is coming to Disney+. By the end of 2023, Disney will roll out a single app experience that incorporates...
AUCKLAND, Today: oOh!media NZ has launched a video out-of-home (VOOH) content offering that will be available in retail centres across...
Despite connected TV companies being in the NewFronts for only a few years, brands like Vizio have become a dominant...
The folks behind Tubi's viral Super Bowl campaign have teamed up once again--this time appealing to fellow marketers. Fox-owned AVOD...
Pundits predicted Microsoft would use Xandr to create an ad-supported video game content fortress, with the ad tech business getting...
For more than four decades, McDonald's has sponsored a spring basketball tournament that brings together the cream of the crop...
Mobile ad server PadSquad acquired a video ad builder, an ad server and content recognition technology to make a break...
Otterfish, a content creation and approval platform, has officially launched and is set to be a game-changer for brands, agencies...
For many marketers and creators, the process of creating branded content can feel like swimming against an endless tide of emails,...