Pundits predicted Microsoft would use Xandr to create an ad-supported video game content fortress, with the ad tech business getting exclusive access to Microsoft’s gaming IP. Any ambitions in that
The post UK’s Cloud Gaming Concerns Rain On Microsoft’s Content Fortress Ambitions appeared first on AdExchanger.
More Stories
A Bon Viant; The End Of Indie Middleware
How Burger King Drank Wendy’s Milk Shake
For Advertisers, Hydration Breaks Were the Star of the World Cup