The JIC is looking to set the record straight on not just its requirements for currency, but also that it believes those requirements are sufficient even without requiring MRC accreditation.
The post The Joint Industry Committee: Nielsen Is “Weaponizing The MRC” appeared first on AdExchanger.
More Stories
City Cast, Unprofitable but Expanding, Finds Podcast Traction in a Radio Model
WM New Zealand works with The Goat Farm on rebrand
Scope Media rebrands as Scope Communications