MRC’s Video Measurement Guidelines Address OTT For The First Time

The Media Rating Council is officially down with OTT. On Friday, the group released an updated version of its Digital Video Ad Impression Measurement Guidelines, which advises on server-side ad insertion (SSAI) and OTT platforms for the first time. Video vendors struggle to measure ad impressions across OTT since the landscape is vast and convoluted.Continue reading »

The post MRC's Video Measurement Guidelines Address OTT For The First Time appeared first on AdExchanger.

Read more

Facebook Aims To Calm Anxious Advertisers With Upgraded Brand Safety Controls And More Third-Party Measurement

AdExchanger |

In a blog post Wednesday, Facebook’s VP of global marketing solutions, Carolyn Everson, acknowledged that some marketers are “feeling uneasy” about viewability, online ad metrics and brand safety. She outlined updates meant to address that discomfort. First, Facebook intends to give advertisers more control over where their ads are running by tightening guidelines on theContinue reading »

The post Facebook Aims To Calm Anxious Advertisers With Upgraded Brand Safety Controls And More Third-Party Measurement appeared first on AdExchanger.

Read more

Facebook Is Embarking On Phase Two Of Its MRC Audit

AdExchanger |

The MRC kicked off the second phase of its three-part Facebook audit at the beginning of August: an assesstment of the quality of Facebook and Instagram viewability metrics as reported by viewability partners like Moat, Integral Ad Science, comScore and DoubleVerify. Specifically, the MRC is examining if Facebook’s API accurately transmits what’s happening on FacebookContinue reading »

The post Facebook Is Embarking On Phase Two Of Its MRC Audit appeared first on AdExchanger.

Read more

Industry Trade Groups Want To Measure Ads Based On When Rendering Starts

AdExchanger |

When should an ad count? Traditionally, the IAB and Media Ratings Council (MRC) has recommended measuring desktop or mobile ads based on served impressions. So that means the ad only counted after the ad server responded. But now, the IAB and MRC, in conjunction with the Mobile Marketing Association (MMA), want to change these standards,Continue reading »

The post Industry Trade Groups Want To Measure Ads Based On When Rendering Starts appeared first on AdExchanger.

Read more