Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Lightning Strikes The Washington Post introed a first-party data ad...
contextual targeting
The amount of online media with audience data attached is shrinking, thanks to Apple, which now blocks third-party cookies in...
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by...
Oracle has acquired Grapeshot, a UK-based contextual targeting startup, the companies announced Tuesday. Grapeshot provides pre-bid insights based on the...
Pixability, a platform that originated as a tool for identifying high-performing YouTube channels, is putting its money where its mouth...