Of course, the misappropriation of a publisher’s audience data would be unethical. But this is not what contextual providers do....
contextual
In 1964, Supreme Court Justice Potter Stewart famously defined pornography by not defining it: “I know it when I see...
Call it the lovechild of dynamic creative optimization and contextual advertising. On Thursday, audio marketing platform Instreamatic released a product...
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: Contextual Advertising appeared first on AdExchanger. AdExchanger
Dotdash Meredith bet on contextual with its launch of D/Cipher, but it remains to be seen whether it can turn...
Publishers are fed up with brand safety and verification vendors using crawlers to scrape their sites for contextual signals, then...
GDPR and Apple’s App Tracking Transparency have put an end to behavioral targeting. The result? The rise of contextual targeting. The...
Contextual advertising isn’t the privacy-safe panacea everyone thinks it is. As user-level IDs diminish on the web and in apps,...
The media landscape is changing thanks to the looming phaseout of third-party cookies and changes being made by smartphone manufacturers....
Uber Advertising; it’s getting there. The rideshare company formally organized a new segment of the business called Uber Advertising on...