"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
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Longtime client New Zealand King Salmon has extended its appointment to full-service Freemans Bay indie Republik to lead and manage...
The advertising industry is already struggling to understand and comply with Google and Apple's tightening privacy guidelines. Now it faces...
The Trade Desk is handing over control of Unified ID 2.0, a possible replacement to third-party cookies, to Prebid, a...
“The Sell Sider" is written by members of the media community and contains fresh ideas on the digital revolution in...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Absolute power Google has been steamrolling ahead with its...
If you missed the first day of AdExchanger’s Programmatic.IO digital event, here’s a little taste of what happened. The COVID-afflicted...
More than two years after 17-year-old Joaquin Oliver was killed along with 16 of his classmates in a school shooting...
Ad creative can be a bigger driver of performance for app advertisers than audience-based targeting or segmentation. “We can make...
Society is more divided than ever, but there's one thing we all agree on: We have trust issues. Average Americans...