As it does every January, the advertising industry gathered this week for the IAB’s Annual Leadership Meeting (ALM), seeking guidance...
cookie
The cookie is on its farewell tour as subscription- and ad-supported media battle it out. Data privacy laws are cropping...
For publishers, the two meteors hurtling toward them in 2024 are growing signal loss, exacerbated by Google's deprecation of third-party...
A bevy of alternative identifiers has flooded the market in recent years, promising to usher the advertising industry into a...
One of the most critical topics of 2024--how Google Chrome plans to rewrite digital advertising in the browser with Privacy...
Mark your calendars for Jan. 4, 2024, all you deprecation skeptics. That’s the day Google will release a new browser...
When Google deprecates third-party cookies from Chrome--as it says it will--in the second half of 2024, performance marketers will lose...
Losing third-party cookies is often framed as a negative for the advertising industry. But it doesn’t have to be, according...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Another Cookie Delay? The third-party cookie might receive...
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: Kiddie Cookie Pool appeared first on AdExchanger....