One key to successful advertising is showing ads to people at just the right moment. Advertisers understand that the typical...
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The advertising industry is notorious for high turnover, with people bouncing from one agency to another as a rite of...
There’s been plenty of mudslinging in and around the Chrome Privacy Sandbox. But the Protected Audiences API (PAAPI) maybe ain’t...
I’ve taught digital advertising at a leading American university since 2013. Before becoming a professor, I spent 25 years helping...
The broadcaster-backed joint industry committee (JIC) certified iSpot as a national currency. The JIC already certified Nielsen’s other competitors –...
Criteo has some good news and some bad news about the Chrome Privacy Sandbox based on its most recent tests....
CANNES, France--Disney is in the midst of a battle for streaming ad dollars, one that has intensified recently as Amazon...
The more new FAST channels there are, the harder it is for them to stand out to advertisers that have...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Programmatic Standoff Agencies sing the praises of open...
Many impassioned sports fans watching a game from home may have harbored the secret suspicion that they could do better...