In the long list of cherished holiday traditions, few are as enduring as parents taking their kids to see Santa...
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Omnicom's acquisition of Interpublic Group could shake up the creator industry. The potential deal would consolidate resources, data, and technology...
On December 13, 1996, Miller Beer pulled all its business out of Leo Burnett, literally overnight. Officially, it was about...
Upon the news that Omnicom is acquiring rival agency holding company Interpublic Group, marketers and brands are wondering how the...
TikTok took a hit in Washington, D.C., Friday, as the U.S. Court of Appeals for the Federal Circuit upheld a...
As you're scrolling through Black Friday and Cyber Monday deals this week, your purchases just might make an appearance on...
One key to successful advertising is showing ads to people at just the right moment. Advertisers understand that the typical...
The advertising industry is notorious for high turnover, with people bouncing from one agency to another as a rite of...
There’s been plenty of mudslinging in and around the Chrome Privacy Sandbox. But the Protected Audiences API (PAAPI) maybe ain’t...
I’ve taught digital advertising at a leading American university since 2013. Before becoming a professor, I spent 25 years helping...