Adidas' most recent campaign (quite literally) has legs. After scooping the Cannes Lions Outdoor Grand Prix for its liquid billboard,...
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AdExchanger.com news round-up… Want it by email? Sign up here. Social Butterflies Are we entering an era of celebrity-owned social media?...
With a bear market upon us and the chance of a recession as high as 44%, marketers are bracing for...
Lashawnda GoffinCEO“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is...
//www.youtube.com/watch?v=DRgABxA7FPs AUCKLAND, Today: From widely adopted behaviours like crossing fingers, to individual examples like Rafael Nadal’s elaborate pre-serving ritual, superstitions...
Apple made an announcement that might have digital advertising ramifications sooner than news about the company's DSP. Apple's forthcoming "Lockdown...
Livestream shopping is nowhere near as popular in the US as it is in China. In the US, live commerce...
Regardless of the ongoing debate as to the viability of panels, the TV measurement industry is starting to increasingly rely...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Speak Softly, And Carry A Big Tech Big...
Last weeks’ announcement of Netflix appointment of Microsoft as its advertising sales and technology partner was significant news in the marketing and...