Although businesses think they are paying the correct affiliate partners, there is huge risk that they’re pumping money into misattributed...
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It’s up to technology and media companies to decide whether AI will be an atomic bomb that annihilates countless jobs...
The need for brand building in the b-to-b sector has never been as in demand as it is today. Some...
On a lark, a woman named Gil tried on a jewel-inlaid grill at a pawn shop, but the "near priceless"...
Before DOOH can court bigger ad budgets, it must adapt the automated tools marketers use for measuring and buying against...
Rather than allowing an ecosystem in which all media is interchangeable to remain the default, media owners must differentiate themselves...
Advertisers are turning to programmatic solutions that were purpose-built with SKAN’s methodology in mind to make sense of SKAN4's attribution...
After years in which artificial intelligence-generated content was known more for its comic absurdity--only occasionally drifting into disconcerting realism--2022 was...
Making Great First Impressions: Why Creatives Wish They Could See These Ads for the First Time Again
Repetition and frequency are drilled into every advertiser as key to winning eyeballs and new consumers. Ads are notorious for...
The Competition and Transparency in Digital Advertising Act, the American Data Privacy and Protection Act and efforts to change Google’s...