Rather than allowing an ecosystem in which all media is interchangeable to remain the default, media owners must differentiate themselves to maximize their value to readers and advertisers.
The post A Two-Tiered System Could Help Digital Advertising Overcome Conflicting Agendas appeared first on AdExchanger.
More Stories
Scope Media rebrands as Scope Communications
Stuff Group wins global award
How to Update Your Consumer Archetypes for Gender Inclusivity