Each time the calendar turns over, the ad industry dusts off its arguments for what could finally make this year...
Could
After a challenging 2023, BuzzFeed Inc. will face a series of financial hurdles in the coming months that it will...
Ad tech M&A in 2023 can only be described as “weak sauce.” Although deal activity was up 78% in Q1...
An agreement struck earlier this month between Google and the Canadian government on behalf of the news industry has added...
With French media company Vivendi's announcement that it's exploring a sale of Havas--as well as sister company Canal+ Group and...
Transparency is making its way into CTV bid requests, including supply source, content genre and, increasingly, show-level transparency. According to...
With over 100M active users in just four months after its launch, ChatGPT claimed nearly half of all unique visitors...
Based on the growing flurry of lawsuits against creators, it's clear that many of them are dangerously unaware of the...
First came Barbie, and then came her Dreamhouse. Toy company Mattel introduced Barbie's home, a ranch house in Malibu, in...
According to the ANA, brands could save at least $ 20 billion a year by cutting out low-quality programmatic inventory...