Each time the calendar turns over, the ad industry dusts off its arguments for what could finally make this year “the year of mobile.” As someone who’s worked in mobile marketing for more than 15 years, I’ve yet to see the channel truly have its moment. But the push for more privacy-compliant ad targeting, combined […]
The post With Privacy Top Of Mind, The Future Of Targeting Could Be In Mobile’s Hands appeared first on AdExchanger.
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