SKAdNetwork is Apple’s homegrown solution for attribution. Apple itself verifies when clicks lead to installs and shares that information directly...
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Jerome Turnbull, director of media buying at AppLovin, shares his home office with his pet chinchilla, Speedie. That’s just the...
The impending rollout of Apple's iOS 14 will bring big changes to Facebook, most notably the end of collecting iPhone...
Microsoft Could Take Over TikTok’s Entire Global Business; Travel Ad Spend Falls Off A Cliff (Again)
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. On The Clock Microsoft’s acquisition offer for TikTok has...
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
Despite a healthy second quarter that shrugged off the economic downturn, Facebook CFO Dave Wehner warned investors on Thursday that...
Snap had an all right Q2 but warned that the ongoing pandemic could impact Q3 ad demand. Similar to last...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Clock’s Ticking TikTok is beefing up its army of...
The holding company MDC Partners was already struggling before COVID-19 decimated the US economy. But a proposed merger by...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....