Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Volatile Mosaic One week ago, AdExchanger Daily noted...
CoViewing
CTV publisher Future Today banks on co-viewing to prove the value of household-level targeting against ad impressions served within its...
TV has a transparency problem. It’s almost impossible for advertisers to know who’s really sitting in front of a TV...
Pirate’s Booty has long traded on its high level of brand awareness, which it’s been able to achieve despite rarely...