Nielsen wants to make it easier for media buyers and sellers to tell when multiple viewers are watching something together....
CoViewing
AUCKLAND, Today: TVNZ will roll out its co-viewing audience model next month, giving advertisers and agencies a clearer picture of...
AUCKLAND, Today: TVNZ is preparing to launch a first-of-its-kind co-viewing measurement tool, giving advertisers richer insights into who’s really watching...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Volatile Mosaic One week ago, AdExchanger Daily noted...
CTV publisher Future Today banks on co-viewing to prove the value of household-level targeting against ad impressions served within its...
TV has a transparency problem. It’s almost impossible for advertisers to know who’s really sitting in front of a TV...
Pirate’s Booty has long traded on its high level of brand awareness, which it’s been able to achieve despite rarely...