Moet Hennessy Turns To Amazon’s Alexa To Make Luxury More Accessible

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Champagne used to be reserved for special occasions, but Moet Hennessy USA wants consumers to see its luxury products as more of an everyday utility. The company teamed up with its creative agency, Rehab, and Amazon’s voice-activated service, Alexa, to create Bottles and Bubbles, a customized “skill” or application. Once users command Alexa to “openContinue reading »

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L’Oréal Plan To Take Over Data Before Data Takes Over Marketing

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Big consumer product brands like L’Oreal have soaked up as much data as possible in recent years as they try to assemble consumer profiles without the direct data enjoyed by ecommerce merchants and retailers. Doing so requires a multifaceted strategy. L’Oreal’s head of data acquisitions and partnerships, Aruna Paramasivam, described her company’s efforts along theseContinue reading »

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Recount Surprise: Marc Pritchard’s Agenda Under Siege As Activist Peltz Appears To Win P&G Board Seat

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Activist investor Nelson Peltz of Trian Fund Management won a recount vote for a board seat at Procter & Gamble. In the wake of the early October vote, the initial vote count had Peltz down by a narrow margin, but that now appears to be wrong. In a statement shared with AdExchanger late Wednesday, theContinue reading »

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Procter & Gamble Beats Back Activist Investor, And Its Existing Brand Strategy Is Safe – For Now

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Nelson Peltz, founding partner of Trian Fund Management, narrowly lost a bid to win a board seat with Procter & Gamble Tuesday following a vote at the company’s shareholder meeting in Cincinnati, Ohio. Peltz and his Trian fund are known for waging aggressive proxy battles to obtain public company board positions and then using theirContinue reading »

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Criteo Sees New Products And Growth In Data Cooperatives

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Criteo on Friday released a suite of products, including audience matching and customer prospecting, as well as a new policy beginning in the fourth quarter to give buyers and DSPs impression-level transparency into every unit of inventory. At the heart of Criteo’s string of product releases this year is a newfound willingness among retailers andContinue reading »

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Amazon Benefits As CPG Advertisers Trim Digital Dollars

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Amazon is winning a growing share of CPG media dollars, and its September announcement that it would open an office in New York City to house a major expansion of its advertising platform business means the competition will only heat up. It comes as CPG brands pulling back on digital media undercut global agencies, marketingContinue reading »

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CPG Brands Replace Demographic Targeting With Behavioral Targeting

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Demographic targeting and behavioral targeting have both been around since internet advertising’s early days, but big CPG brands now say behavioral targeting drives the biggest results online. Instead of trying to hit in-target demos, they’re looking for more creative ways to connect with consumers based on purchase history or interests. At Dmexco, Johnson & Johnson CMOContinue reading »

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CPG Spend Cuts Cause GroupM And Zenith To Lower Global Ad Spend Forecasts

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Both Publicis Groupe’s Zenith and WPP’s GroupM have lowered their 2017 ad spend forecasts, due to cost-cutting clients and slow economic growth in global markets. Zenith projects 4% growth for the global ad market by the end of the year, down from its original forecast of 4.2%. GroupM revised its 4.4% forecast down to 3%,Continue reading »

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Facebook Avoids A Wash As CPGs Scour The Digital Supply Chain

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Consumer packaged goods (CPG) brands are threatening steep investment pullbacks if higher standards aren’t met on marketing measurement and transparency. And those Fortune 500 CPGs, including Procter & Gamble, Unilever, Mondelez, Nestlé and Kraft, seem to be holding to their lines in the sand. In the past few weeks, holding companies like IPG, WPP andContinue reading »

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Behind NBCU’s Direct-To-Marketer Pitch

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As NBCUniversal’s portfolio has evolved, so has its sales pitch to brand marketers. When NBCU merged its linear and digital sales teams in 2015 and combined all its content groups, its client partnerships team assumed a greater role within its sales organization. That team, led by client partnerships EVP Ali Tarrant, became the broadcaster’s conduitContinue reading »

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