“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Creative
Creative ad tech is maturing beyond DCO. Dynamic creative optimization is only one of many challenges facing brands in the...
//www.youtube.com/watch?v=gGVzYPj_bAg AUCKLAND, Today: Havas NZ has created – inhouse – an integrated Southern Cross campaign to drive awareness of its...
As the global aviation industry begins to take flight again, U.S. airlines are starting to get creative about keeping their...
As many search for inspiration and new jobs amid the pandemic, VMYLY&R's new creative director Walter T. Geer takes us...
#TikTokFashionMonth is in full swing, with a host of hashtags, livestreams and new creative effects, culminating with the TikTok Runway...
Snapchat teamed up with Adcolor to form the Snapchat Creative Council, a team of top Black creatives who will focus...
Ad creative can be a bigger driver of performance for app advertisers than audience-based targeting or segmentation. “We can make...
AUCKLAND, Today: The Marketing Association has engaged MDS AdSchool programme leader Kate Humphries to conduct a one-day Mastering the Creative...
For the majority of his career, Danny Robinson has worked mainly in creative roles. However, since May 2018, he has...