Building a bomb shelter should never have been in any agency's office plans, but the daily truth in Ukraine makes...
creativity
Reckitt is betting that generative AI tools will not only unleash creativity at the multinational CPG, but help reduce its...
What would the world be like without art? It’s a scary thought. But what happens when an industry that prides...
Each June, the marketing world converges in France for the Cannes Lions festival. For a week, the Croisette is the...
B-to-b marketing has been around for well over a century, as exhibited by Omnicom's dedicated b-to-b shop Doremus+Co, which celebrates...
This week, the Adweek team is on the ground at Cannes Lions soaking up five days of inspiration, conversation, creativity...
What makes marketing creative? Historically, when someone has invoked "creativity in marketing," they were celebrating the cleverness of an ad....
B-to-b creative tends to follow a set formula: product features + disembodied voice-over + generic visuals. You know what we're...
The debate around artificial intelligence replacing humans has been reignited in recent months, and it's one that gin brand Bombay...