Younger consumers put a lot of stock in the opinions of their favorite influencers. That's become increasingly evident in the...
Creators
The role of the social media manager is not a quiet one. New platforms, changing behaviors and fast-moving cultural trends...
When creator Robyn DelMonte--who shares marketing ideas with her 650,000-plus followers on TikTok--walks into a meeting with a brand, it's...
Celebrities have long been the cornerstone of Super Bowl advertising, lending their star power to endorse products and capture the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. OurTube Neal Mohan published his annual letter this week...
It's that time when everyone weighs in on what they think the next year will have in store for us....
At its sixth annual Lens Fest AR developer conference, Snap revealed new tools available for augmented reality content creators. Snap...
Why are younger generations rejecting idealized marketing? Because they crave authenticity! On this episode of the Everything Is Better With...
When Arthur Leopold became Cameo's first employee in 2017, notoriety was exclusive to an elite group: those who had already...
To some viewers, it may have seemed nonsensical to put a highland cow riding a motorcycle in a Virgin Media...