4 Reasons Brands Should Invest More in Latin ‘Craft’ Creators

Editor’s note: In this article, ADWEEK deviated from its style of using “Latinx” due to the writer’s preference to use “Latin.” The creator economy is expected to nearly double over the next five years, growing from $ 250 billion today to an estimated $ 480 billion by 2027. Creators are now everywhere, in all forms. Cannes Lions,…
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