Criteo Stock Hit Hard, As Apple iOS Update Limits Its Ability To Track Safari Users

AdExchanger |

Criteo’s stock plummeted nearly 27% midday Thursday, as the ad tech company revised its Q4 business outlook in the wake of Apple’s latest iOS browser update. Apple’s Intelligent Tracking Prevention (ITP) feature, designed to limit ad tracking on Safari browsers by crippling third-party cookies, will create more kinks for ad tech giant Criteo than itContinue reading »

The post Criteo Stock Hit Hard, As Apple iOS Update Limits Its Ability To Track Safari Users appeared first on AdExchanger.

Read more

Apple’s Safari Tracking Changes Costs Criteo $1M In Q3, And Could Cost A Minimum Of $20M In Q4

AdExchanger |

There’s a storm cloud darkening Criteo’s sunny Q3 earnings (33% YoY growth ex-TAC to $234 million), in the form of Apple’s Intelligent Tracking Prevention (ITP) feature, which went into effect Sept. 19. [More AdExchanger coverage.] ITP cost Criteo a little less than $1 million in Q3, but that number is expected to grow as iOS 11Continue reading »

The post Apple’s Safari Tracking Changes Costs Criteo $1M In Q3, And Could Cost A Minimum Of $20M In Q4 appeared first on AdExchanger.

Read more

Criteo Sees New Products And Growth In Data Cooperatives

AdExchanger |

Criteo on Friday released a suite of products, including audience matching and customer prospecting, as well as a new policy beginning in the fourth quarter to give buyers and DSPs impression-level transparency into every unit of inventory. At the heart of Criteo’s string of product releases this year is a newfound willingness among retailers andContinue reading »

The post Criteo Sees New Products And Growth In Data Cooperatives appeared first on AdExchanger.

Read more

Podcast: Criteo CEO Eric Eichmann Defies Gravity

AdExchanger |

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Clocking at 44 minutes, the latest episode of AdExchanger Talks with Criteo CEO Eric Eichmann is our longest yet. Pardon our loquaciousness, but there was just so much to talk about. Criteo is one of the high flyers in the data-driven marketing space, with aContinue reading »

The post Podcast: Criteo CEO Eric Eichmann Defies Gravity appeared first on AdExchanger.

Read more

Ad Trade Groups Sound The Alarm As Apple Closes The First-Party Cookie Jar

AdExchanger |

Six ad industry trade groups have called for Apple to rethink an upcoming change to Safari that will unilaterally block some first-party cookies. Apple’s Safari browser started blocking third-party cookies by default earlier this summer with the release of its Intelligent Tracking Prevention, a machine learning-based feature that discourages cross-site user tracking. But an extensionContinue reading »

The post Ad Trade Groups Sound The Alarm As Apple Closes The First-Party Cookie Jar appeared first on AdExchanger.

Read more

Another Strong Quarter For Criteo, But Questions Loom Around Apple’s Safari Tracking Changes

AdExchanger |

Criteo continues to soar high above the scrum of ad tech stocks. The company had a characteristically strong Q2, growing revenue ex-TAC by 32% to $220 million. Yet, “uncertainties” lie ahead, notably around Apple’s recent reveal that, come September, an update to its OS will include a feature affecting all Safari web browsers, called IntelligentContinue reading »

The post Another Strong Quarter For Criteo, But Questions Loom Around Apple’s Safari Tracking Changes appeared first on AdExchanger.

Read more

The China Challenge: Lessons From Criteo’s Quiet Exit

AdExchanger |

You’ve got to be a tough cookie and have good fortune to crack the China market. And success in other regions is not a guarantee of success in the People’s Republic. Such was the case with Criteo, which, after investing heavily in the domestic China market, discreetly pulled out in late May, nearly three yearsContinue reading »

The post The China Challenge: Lessons From Criteo’s Quiet Exit appeared first on AdExchanger.

Read more