Quick: What’s the most basic purpose of advertising? Is it to generate specific outcomes? Or is it to create the...
Critical
The Trade Desk has delivered another smash earnings report, with $ 585 million in Q2 revenue, up 26% year-over-year. The...
It’s become a cliché by this point that no advertiser wants to end up on the cover of The Wall...
As per Accenture, 47% of CMOs are planning to dedicate funds specifically for AI in their 2024 budgets, marking a...
Google’s Chrome Privacy Sandbox aims to offer an alternative for a cookie-free future, built on privacy principles defined by the...
The fifth week of the monumental U.S. vs. Google antitrust trial has cast a glaring spotlight on the revenue-sharing deal...
We asked the experts: If signed into law in its current form, what does the Delete Act mean for the...
Publishers who have strong first-party relationships with loyal user bases are at an advantage – and the homepage is where...
AUCKLAND, Tuesday: To help strengthen its fundraising efforts, Philips Search & Rescue Trust has signed a new media partnership with...
Sponsored post byBill NolteVice President, SalesSonobiSPONSORED BY:Publishers need to rethink their monetization strategies. As the shift toward privacy takes away...