As per Accenture, 47% of CMOs are planning to dedicate funds specifically for AI in their 2024 budgets, marking a departure from traditional advertising. However, the industry’s embrace of generative AI has left many marketers asking the age-old question that comes with implementing any new technology: how? In the latest episode of Yeah, That’s Probably…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs