If a customer data platform (CDP) is a “fad," then it’s a lasting one.Salesforce is finally getting its messaging in...
CRM
In 2017, the National Hockey League debuted its newest franchise, the Las Vegas Golden Knights.But not only did the NHL...
"The Complete Guide to CDPs" is presented by mParticle. The customer data platform (CDP) is the new “it” acronym, an...
Most people know Publishers Clearing House (PCH) for marketing magazine subscriptions and million-dollar sweepstakes prizes, but it’s also a bonafide...
MGM Resorts International’s media, ecommerce and analytics teams used to work in silos.“You’d have one team in analytics sending out...
Nearly 20-year-old photo-sharing brand Shutterfly “probably shouldn’t have made it” in a modern mobile world – and that’s the company’s CMO...
As the global COO of Merkle, Michael Komasinski keeps the proverbial engines running both internally and in the agency’s services...
In April, Verizon joined the ranks of Apple, Samsung, Citi and other enterprises when it hired its first chief customer...
While P.F. Chang’s first order of business is stir-fry, it’s also cooking up a fresh data strategy to support its...
Digital ad players from AOL to Facebook have given lead-gen ads a try, but one company built an entire business...