MGM Resorts Lays The Foundation For A Unified Data Strategy

AdExchanger |

MGM Resorts International’s media, ecommerce and analytics teams used to work in silos. “You’d have one team in analytics sending out reports … and separate product owners doing A/B testing and data management,” said Sylvester Obafunwa, the company’s director of digital analytics. “In the past, a lot of our [tech] integration was also primarily focusedContinue reading »

The post MGM Resorts Lays The Foundation For A Unified Data Strategy appeared first on AdExchanger.

Read more

Shutterfly CMO On How Data Became The Lifeblood Of A ‘Web 1.0’ Ecom Brand

AdExchanger |

Nearly 20-year-old photo-sharing brand Shutterfly “probably shouldn’t have made it” in a modern mobile world – and that’s the company’s CMO talking. But despite competing with Apple, Google and Facebook, and needing to match new consumer behavior, Shutterfly’s revenue is up. The early “web 1.0 ecommerce company,” as chief marketing exec John Boris referred to it,Continue reading »

The post Shutterfly CMO On How Data Became The Lifeblood Of A ‘Web 1.0’ Ecom Brand appeared first on AdExchanger.

Read more

Merkle’s Global COO On Navigating Platforms, Publishers And Cloud Stacks

AdExchanger |

As the global COO of Merkle, Michael Komasinski keeps the proverbial engines running both internally and in the agency’s services business. After joining Merkle in 2015 from his post as COO of Razorfish North America, Komasinski helped drive 30% revenue growth across the business in 2016. Komasinski also was largely responsible for leading the integrationContinue reading »

The post Merkle’s Global COO On Navigating Platforms, Publishers And Cloud Stacks appeared first on AdExchanger.

Read more

For Verizon, Customer Experience Combines Data And Design Thinking

AdExchanger |

In April, Verizon joined the ranks of Apple, Samsung, Citi and other enterprises when it hired its first chief customer experience officer. For the role, it tapped Disney and Capital One alum Scott Zimmer to help connect the dots between all channels that Verizon consumers come across. Unlike CRM, which originated in the late ’90sContinue reading »

The post For Verizon, Customer Experience Combines Data And Design Thinking appeared first on AdExchanger.

Read more

P.F. Chang’s Dishes Up A Digital-First Data Strategy

AdExchanger |

While P.F. Chang’s first order of business is stir-fry, it’s also cooking up a fresh data strategy to support its new brand push. As the owner of 212 Asian-themed concept restaurants around the globe, P.F. Chang’s strategy – and its custom-built technology stack – once primarily catered to the dine-in audience. “As takeout and third-partyContinue reading »

The post P.F. Chang’s Dishes Up A Digital-First Data Strategy appeared first on AdExchanger.

Read more

Fluent Aims To Help Database Marketers Embrace ‘Audience’

AdExchanger |

Digital ad players from AOL to Facebook have given lead-gen ads a try, but one company built an entire business around it. Fluent has remained relatively quiet since it was acquired by information services company IDI, now Cogint, for $100 million. The company was on a $140 million (gross revenue) run rate at the timeContinue reading »

The post Fluent Aims To Help Database Marketers Embrace ‘Audience’ appeared first on AdExchanger.

Read more