In the Connected TV (CTV) landscape, it can be tempting to fall back on display advertising’s strategies and nomenclature. But...
CTV
“On TV & Video“ is a column exploring opportunities and challenges in advanced TV and video. Mike Richter, VP of...
Linear TV may provide massive reach, but WD-40 had a particular audience in mind for its most recent campaign: a...
"On TV and Video" is a column exploring opportunities and challenges in advanced TV and video. After this exclusive first look for subscribers, the story by...
The tsunami of data surging into TV introduces a massive amount of complexity and fragmentation into what used to be...
Telaria has more than tripled its stock price since Mark Zagorski took over as CEO almost two years ago. Telaria’s...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Pluto TV is the anti-Netflix.It’s free and ad-supported. Users scroll through channels and watch whatever show is already playing, replicating...
Years ago, TV buyers didn’t bother with connected TV (CTV) because it offered little benefit for a lot of hassle....
The Trade Desk shocked many observers last May when shares jumped from around $50 to $90, and then again in...